Shane Guitar

Music industry executive
The business behind the music.
Senior music industry executive with 18 years of experience leading label operations, artist marketing, and commercial strategy. Oversees a $25–30M annual revenue business supporting a 32-artist roster and delivering approximately 15% year-over-year growth. Extensive experience marketing artists and releases across digital, physical, and direct-to-consumer channels.
Areas of expertise
From a release’s first idea to its commercial life.
Release Strategy & Execution
Consumption & Streaming Strategy
Commercial Operations & Sales
D2C & Ecommerce Operations
Content Strategy & Creative Direction
Physical Product Development (Vinyl, CD, Merchandise)
Supply Chain & Distribution Logistics
Partner & DSP Relations (Spotify, Apple Music, Amazon)
Project Management & Campaign Oversight
Artist Contracts & Deal Structure
Releases
Built, launched, and scaled

Chase Atlantic
Beauty In Death

Pierce The Veil
Collide With The Sky

Motionless in White
Creatures

Wage War
Deadweight

The Pretty Reckless
Dear God

The Pretty Reckless
Death By Rock and Roll
Industry and retail partners
Partners who help move music.
Hot Topic
Pandora