Shane Guitar
Music industry executive
The business behind the music.
Senior music industry executive with 18 years of experience leading label operations, artist marketing, and commercial strategy. Oversees a $25–30M annual revenue business supporting a 32-artist roster and delivering approximately 15% year-over-year growth. Extensive experience marketing artists and releases across digital, physical, and direct-to-consumer channels.
Areas of expertise
From a release’s first idea to its commercial life.
Release Strategy & Execution
Consumption & Streaming Strategy
Commercial Operations & Sales
D2C & Ecommerce Operations
Content Strategy & Creative Direction
Physical Product Development (Vinyl, CD, Merchandise)
Supply Chain & Distribution Logistics
Partner & DSP Relations (Spotify, Apple Music, Amazon)
Project Management & Campaign Oversight
Artist Contracts & Deal Structure
Releases
Built, launched, and scaled
Chase Atlantic
Beauty In Death
Pierce The Veil
Collide With The Sky
Motionless in White
Creatures
Wage War
Deadweight
The Pretty Reckless
Dear God
The Pretty Reckless
Death By Rock and Roll
The Plot In You
Dispose
Starset
Divisions
Underoath
Erase Me
Ice Nine Kills
Every Trick in the Book
Movements
Feel Something
August Burns Red
Found In Far Away Places
August Burns Red
Guardians
Movements
Happier Now
I Prevail
Heart Vs Mind
Breathe Carolina
Hell Is What You Make It
Plain White T's
Hey There Delilah
Starset
Horizons
I Prevail
Lifelines
Chase Atlantic
Lost In Heaven
Pierce The Veil
Misadventures
Don Broco
Nightmare Tripping
Movements
No Good Left To Give
Bloodywood
Nu Delhi
Movements
Outgrown Things
August Burns Red
Phantom Anthem
Ice Nine Kills
Predator Becomes The Prey
Wage War
Pressure
Beartooth
Pure Ecstasy
Motionless In White
Reincarnate
Movements
Ruckus!
August Burns Red
Season of Surrender
Starset
Silos
Wage War
Stigma
The Plot In You
Swan Songs
Pierce The Veil
The Jaws Of Life
The Plot In You
The Plot In You
Ice Nine Kills
The Silver Scream
Ice Nine Kills
The Silver Scream 2: Welcome To Horrorwood
I Prevail
Trauma
I Prevail
True Power
Young The Giant
Victory Garden
I Prevail
Violent Nature
Underoath
Voyeurist
Industry and retail partners
Partners who help move music.
