Shane Guitar

Music industry executive

The business behind the music.

Senior music industry executive with 18 years of experience leading label operations, artist marketing, and commercial strategy. Oversees a $25–30M annual revenue business supporting a 32-artist roster and delivering approximately 15% year-over-year growth. Extensive experience marketing artists and releases across digital, physical, and direct-to-consumer channels.

Areas of expertise

From a release’s first idea to its commercial life.

Release Strategy & Execution

Consumption & Streaming Strategy

Commercial Operations & Sales

D2C & Ecommerce Operations

Content Strategy & Creative Direction

Physical Product Development (Vinyl, CD, Merchandise)

Supply Chain & Distribution Logistics

Partner & DSP Relations (Spotify, Apple Music, Amazon)

Project Management & Campaign Oversight

Artist Contracts & Deal Structure

Releases

Built, launched, and scaled

Chase Atlantic — Beauty In Death

Chase Atlantic

Beauty In Death

Chase Atlantic — Beauty In Death

Pierce The Veil

Collide With The Sky

Motionless in White — Creatures

Motionless in White

Creatures

Wage War — Deadweight

Wage War

Deadweight

The Pretty Reckless — Dear God

The Pretty Reckless

Dear God

The Pretty Reckless — Death By Rock and Roll

The Pretty Reckless

Death By Rock and Roll

Industry and retail partners

Partners who help move music.

Hot Topic

Pandora